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In stead of printing an 81/2 x 11" flyer, print a 'half-size' flyer.  Not only will you dramatically reduce your printing costs, you will also find that store owners will be more willing to display them simply because they take up LESS of his valuable 'counter space'. 

Customers will be more likely to pick them up and stuff them in a pocket, etc., simply because it's quicker and easier than folding up a 'standard' 81/2 x 11.  (I know it sounds silly, but it's true!)

.... and don't forget to include the 'Find Us On Michigan Biker Events.com' logo.

 

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